A Weekly Column Dear Editor, I'm writing to offer you, FREE-OF-CHARGE, our weekly environmental Q&A column, EarthTalk. EarthTalk answers questions submitted by readers on a wide range of environmental topics -- from recycling to rainforests and "from the global village to your backyard":
EarthTalk tackles questions like these with thoughtful, concise answers that give readers solid and balanced environmental information. In addition, each answer provides relevant contact information at the end -- environmental organizations, companies and websites, plus government contacts when applicable -- to enable readers to research topics further or get involved personally in environmental protection efforts. We also provide two FREE photos (use optional) with each weekly installment of the column. EarthTalk began in 1996 as a department in E-The Environmental Magazine, the leading independent green magazine in the United States. We found we had far more material than we could fit into E's bimonthly publishing schedule, so we decided to offer it FREE to an expanded market. As of this writing, we have nearly 1,600 media partners -- small hometown newspapers, large circulation dailies, college newspapers, Hispanic/bilingual papers, and website giants like MSNBC.com.
Public demand for environmental information is growing rapidly, and readers especially want facts, insights and ideas that are presented succinctly, in plain language -- and with clear action items. EarthTalk tackles key issues, provides tips on how one can "green up" his or her own lifestyle -- and helps people who want the big picture about the global environment. I'm confident that EarthTalk will be a hit with your readers. From the feedback we get, it seems clear that the column's 40 million readers look forward to it each week.
EarthTalk will also help you attract a very strong group of advertisers, both from your local market and from national buys. The environmental marketplace is one of the fastest growing consumer markets in the world. EarthTalk will appeal strongly to the growing number of people interested in natural foods and personal care products, hybrid vehicles, organic gardening, "eco-travel," energy-efficient appliances, alternative medicine, nature books and other environmentally friendly products and services.
According to The New York Times, when taken together these categories account for a $230 billion market. And Natural Foods Merchandiser reports that natural food and personal care products sales grew 9.7 percent in 2006 to reach $56.7 billion. Organic produce sales topped $3 billion in sales in 2006, up 11.5 percent from 2005. Natural personal-care product sales grew 18.4 percent, and organic personal care 21.1 percent. Organic pet food and treats is now an $85 million market, up 31.2 percent over 2005. Nationally, the number of like-minded advertisers with substantial budgets to penetrate these local markets is growing. Let EarthTalk help create a draw for you for these ready advertisers. Click HERE to see some sample columns as we send them out to our media partners each week. You can also click HERE to see EarthTalk as it appears in some of our participating newspapers. Our online brochure appears HERE. Frequently asked questions are HERE. To start receiving EarthTalk right away, click HERE to complete our online REGISTRATION FORM. Thanks for taking a look -- and I hope we'll have an opportunity to work together. Sincerely,
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