A Weekly Column

 

The Environmental Movement is Growing --
But People Need Information

According to a recent Gallup Poll, Americans by large majorities are not only concerned about the environment, but actually take action in support of their beliefs.  Ninety percent recycle, 83 percent have taken concrete steps to reduce energy use, and 83 percent are trying to use less water.  That same 83 percent consciously avoids environmentally harmful products, and 73 percent have bought environmentally beneficial products.  Forty percent of Americans have donated money to an environmental group, 31 percent have signed petitions, and 20 percent have attended meetings.

Americans are interested in the environment, and are even willing to go out of their way to support it. But in many cases they lack the basic information on how to make green lifestyle decisions. As the BBC reported in 2002, “Many [people interviewed on the streets of Washington, DC] agreed with environmental criticism leveled against Americans, but they also expressed frustration at how to better the environment, saying they felt there was little they could do.”  Indeed, Americans aren’t always able to grasp the impact of their personal choices; some 44 percent of those surveyed agreed with the statement, “What I do does not impact the health of natural habitats."

EarthTalk Can Help

EarthTalk, begun in 1996 as “Ask E” in E/The Environmental Magazine, answers America’s burning questions on a wide range of environmental topics — from rainforests to recycling, and “from the global village to your backyard”:

“How can I recycle my used toner and inkjet cartridges?”

“Are ‘environmentally safe’ household cleaners really better for my health and for the water?”

“Do airplanes contribute significantly to air pollution?”

“I am an environmentalist and a senior in high school. What colleges and universities are known for being particularly ‘green’?”

“Are there ways to recycle old athletic shoes?”

  • Click HERE to see some sample columns.

Public demand for environmental information is growing right alongside the booming market for green products.  Readers want the issues sorted out for them—the facts presented succinctly, in plain language, and with clear action items.

EarthTalk provides thoughtful, concise answers that give readers solid and balanced environmental information—plus contact information for relevant environmental organizations, companies, websites and government departments—so readers can research topics further if they so choose. EarthTalk also provides insights, ideas and tips on how one can “green up” their own lifestyle—and helps people plug into broader efforts to safeguard the global environment.

How to Begin Receiving EarthTalk

EarthTalk is e-mailed weekly on Mondays to the e-mail address you designate, with EarthTalk in the “FROM” line and “Week of xx/xx/xx Installment” in the “SUBJECT” line. In addition, it is posted at a web page (www.emagazine.com/earthtalk/thisweek), in the event your would prefer to download it from there, OR if you'd like to simply post a link to the column from your website.

Each installment consists of two questions submitted by random readers of EarthTalk and E Magazine -- and our editors’ responses.  The installment is attached as a Microsoft Word file AND is also included in the body of the e-mail, recognizing that your organization may prefer to not open e-mail attachments.

  • Click HERE to start receiving EarthTalk weekly.

About E/The Environmental Magazine

Founded in 1990, E is a bimonthly “clearinghouse” of information, news and commentary on environmental topics and concerns.  E reports on all the key and emerging issues: water and air quality, food safety, energy choices, toxic health threats, waste recycling, climate change, the impacts of development and sprawl, the state of our oceans and fisheries, and much more—all with contact information so people can investigate topics further or get involved in environmental protection efforts.

E also provides practical information on a range of “Green Living” topics—healthy and eco-friendly food choices, the environment and personal health, “eco-travel” trends and destinations, environmental “house & home” topics, personal finance “with the Earth in mind,” and green consumer product trends—as a service to readers who seek ways to “green up” their personal lifestyles and habits.

E has drawn considerable recognition for its style and content.  E has garnered eight Independent Press awards and nominations for editorial excellence, and three citations for covering top issues “overlooked or underreported” by the mainstream media. 

E’s articles are also widely syndicated to the national media.  In calendar year 2002, over 100 articles from E’s pages were selected for republication in other newspapers, magazines and on-line services.  Distributed primarily through Tribune Media Services (formerly the Los Angeles Times Syndicate), the New York Times Syndicate and Alternet, E articles achieve ample syndication and significant readership numbers well outside E’s core readership.

To view our current issue, visit E online at: www.emagazine.com.

E does an excellent job maneuvering between direful statistics and offering tips on the way each of us can heal the planet.”- USA Today

“… bursting with good reading … much finely edited material.” - The Washington Post

E ‘the environmental magazine’ lives up to its name with through yet lively reportage…” - Utne Reader

 

  • Click HERE to start receiving EarthTalk weekly.

 
E/The Environmental Magazine
28 Knight Street
Norwalk, CT  06851
Telephone:
(203) 854-5559/x106 - FAX: (203) 866-0602
e-mail:
earthtalk@emagazine.com