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| TABLE OF CONTENTS | Volume VII, Number 3
MAY/JUNE 1996 |
COVER STORY
THE VIRTUAL ENVIRONMENT - Green groups and businesses, usually distrustful of technology, are setting up shop online
In his office at WebWorld in Seattle, Roger Adams is working on the United Nations Environment Programme's on-line action guide for community organizations. He e-mails drafts to the working groups, and is told that the guide needs more material on sustainable agriculture. Adams writes a quick query on his Macintosh and "uplinks" it into a "listserve," which automatically sends it on to 2,000 environmentalists around the world. He goes back to working on his document, with the e-mail program working in the background. Within an hour, a listserve subscriber in South Africa has sent him the material he needs. Adams copies the material into his document, attributes it, and completes a new draft, which he immediately e-mails back to the working group.
SIDEBAR: A PAPERLESS FUTURE?
Back when the first PC was plunked down on the first desk, the futurists began talking about the "paperless office." That dream has not been fulfilled, but rising costs are forcing a dramatic reassessment of paper use--made possible by the awesome capabilities of the modern computer.
By Jim Motavalli and Adam Rogers
SIDEBAR: CRUISING THE GREEN 'NET
Internet visionaries like to paint pictures of effortless cruising from one exciting, information-packed site to another, but the reality can be more like the "Life in Hell" cartoon showing a zoned-out surfer falling asleep at his keyboard while a file downloads. The good news is that most prominent environmental sites are thoughtfully set-up and include key tools for turning surfers into activists. Space prohibits a complete listing of environmental Websites, but here's a selected rundown: <hr>
By Ron Landskroner and Jim Motavalli
MARKETING MADNESS - Relentless Advertising Messages Are Fueling an Out-of-Control "Culture of Consumerism," and Kids Are Often the Target. What's a Person to Do?
A few years ago, a company called Space Marketing, Inc. (SMI) came up with a plan to send a mile-long billboard into space. Coated with reflective plastic, the billboard would beam down a corporate logo that appeared as large as the moon, and as it orbited the Earth, would be visible to every single person on the planet.
By Laurie Ann Mazur
SIDEBAR: SCREENLAND'S DIRTY LITTLE SECRET
You're settled into your seat in a darkened movie theater, watching Rocky III. Sylvester Stallone and his young son are at the breakfast table, and the camera moves in on a prominent box of Wheaties. "You gotta eat the breakfast of champions if you want to grow up big and strong," says the fatherly Stallone.
By Laurie Ann Mazur
SIDEBAR: CULTURAL JAMMIN'
Every year, the average American kid watches 40,000 TV commercials. Against that barrage of messages, the tiny but determined voice of The Media Foundation--otherwise known as the Culture Jammers--is struggling to be heard.
By Jim Motavalli
CONVERSATIONS
STEWART BRAND - Whole Earth Vision For the 21st Century
If ever there was an environmentalist perfectly comfortable with technology, it is Stewart Brand, the founding editor of the legendary Whole Earth Catalog and later, The Whole Earth Review. Sympathetic with the plight of the plundered Earth since studying biology at Stanford University in the late '50s, Brand has always been an enthusiastic proponent of putting tools into the hands of worthy users. Anyone who's gotten their hands on those catalogs--whether they're from the '60s or the '90s--knows Brand believes wholeheartedly that putting the right tools in the right hands can change the world for the better. "We are as Gods and might as well get good at it," he wrote in the 1968 edition of the catalog.
GREEN LIVING
GREEN BUSINESS: 'NET PROFITS - Corporate Environmentalism Goes Online--Slowly
By Joel Makower
CONSUMER NEWS: CUTTING WITH CONSCIENCE - Sustainably Harvested "Certified" Wood is Gaining Popularity
ECO-HOME: HOW HEALTHY IS YOUR HOUSE? THE MODERN HOME IS NO HAVEN, IT'S A HOST FOR HUNDREDS OF TOXIC CHEMICALS
GREENMARES: CYBERGLUT
By Jim Motavalli
YOUR HEALTH: THE INCREDIBLE, EDIBLE SOYBEAN - Soy, doctors say, can help prevent cancer and heart disease, and even lower blood cholesterol
NEW & DIFFERENT
GOING GREEN: BEAUTIFUL BELIZE - Sandwiched Between Mexico and Guatemala, This Tiny Country Retains Much of Its Natural Charm
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E WORD
A NET GAIN
CURRENTS
A GREEN AND PLEASANT LAND? ANTI-ROAD PROTESTERS GAIN A SOLID FOOTING IN ENGLAND
LIVING WITH PREDATORS - Mountain Lions Are Thriving in the West, and So Are Close Encounters With Humans
TROUBLED WATERS - Despite a Wakeup Call Named Exxon Valdez, Oil Tankers Continue to Foul the World's Waterways
THE SLUDGING OF AMERICA - Sewage Waste Spread on Farms and Landfills is Causing Chronic Health Problems
IN BRIEF
THE BEACH LADY
ENVIRONMENTALLY CHALLENGED
DRIVE TO THE NEXT WINDOW, PLEASE
ATLANTA'S OLYMPICS - How Green?
KIDS FIGHTING FOR ENDANGERED SPECIES
WILD TURKEY RENAISSANCE
UPDATES
THE GREEN PICTURE
LEADER OF THE PACK
YELLOWSTONE WOLVES REVISITED
FEEDBACK
EarthTalk
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