Buy Now, Pay Later
One way credit card companies are working to attract customers is to offer affinity programs, in which cards are branded with the logo or name of an organization. The organization gains name recognition and donations while the credit card company or bank gains customers and member lists. "The program has no cons for us; we get a lump sum of a half a percentage point of all purchases made with the card," explains Fred Brandon of The Wilderness Society about his group’s affinity card program.